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Published: 2023

As the mother of two Gen Z daughters entering the workforce for the first time, I’m constantly struck by the poor press Gen Z seems to get. There’s a common stereotype that Gen Z is lazy and entitled, but the reality is far from it. Gen Z, born between 1997 and 2012, is a generation that has grown up with technology and social media, and is more connected and informed than any previous generation. As they enter the workforce, they bring a unique set of values and expectations that can benefit us all.

One of the main reasons Gen Z is often labelled as lazy and entitled is because they have grown up in an era of instant gratification. They are used to having information, products, and services at their fingertips, and they expect the same from their employers. However, this does not mean they are not hardworking. In fact, Gen Z is known for their work ethic and desire to make a positive impact in the world.

They are passionate about social and environmental issues and want to work for companies that share their values. In fact, according to a survey by Deloitte, 83% of Gen Z respondents said that a company’s commitment to sustainability would influence their decision to work there.

So, instead of labelling Gen Z as lazy and entitled, we should see them as potential highly engaged employees who want the best for our businesses and for the planet.

5 top tips to attract Gen z to your business:

  1. Use social media: Gen Z is the first generation to have grown up with social media, so using platforms like LinkedIn, Instagram, and Twitter to advertise job openings and engage with potential candidates can be highly effective.
  2. Emphasise growth and development: Gen Z values opportunities to learn and grow in their careers, so make sure to highlight training programs, mentoring opportunities, and potential career paths when recruiting and interviewing. But don’t promise what you can’t deliver!
  3. Offer flexibility: Gen Z have lived through tough times and they prioritise work-life balance and flexibility in their jobs. Remote work and flexible hours are not going away and they’re great for attracting and retaining top talent.
  4. Prioritise diversity and inclusion: Gen Z is the most diverse generation yet, and they value diversity and inclusion in the workplace. Make sure to create a welcoming and inclusive environment for all employees, and be transparent about your efforts to foster diversity and inclusion.
  5. Use technology to streamline the hiring process: Gen Z is accustomed to using technology to make their lives easier, so incorporating tools like video interviews, online assessments, and applicant tracking systems can help attract and retain tech-savvy Gen Z candidates while also making the hiring process more efficient.

Angela Rieu-Clarke, MD, Buzzqube.

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