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Published: 2023

Time and time again employee surveys show that learning and development is one of the most valued benefits in today’s working environment, but as businesses we’re not always great at providing L&D opportunities. There’s a simple way to enhance your L&D without spending vast amounts on learning platforms – FEEDBACK  is your secret weapon!

The Strategic Value of Feedback in Business –
Feedback is not solely about performance evaluations or annual reviews. It’s a strategic asset that can drive innovation, improve productivity, and empower your teams to excel. When organisations prioritise feedback, they invest in their most valuable resource: their people.

Promoting a Feedback-Friendly Culture –
To make feedback effective, businesses must create an environment where feedback is encouraged, appreciated, and integrated into daily operations. This begins with leadership setting the example and trickles down to every level of the organisation.

Strategies for Soliciting Feedback –
Businesses should actively seek feedback from their own people, their customers, and their partners. Schedule regular check-ins, implement 360-degree feedback processes, and use surveys to gather insights. The more feedback you collect, the better you can tailor development opportunities.

Driving Development with Feedback –
Feedback is not a one-way street; it’s a roadmap for development. Encourage your people to set specific goals based on feedback and support them in creating action plans to achieve these goals. This converts feedback into tangible growth opportunities.

Using Feedback to Shape Learning Initiatives –
Feedback can also inform the design and customisation of learning and development programs. Tailor training to address specific areas identified in feedback, ensuring that it meets the real needs of employees and the business.

Feedback and Engagement –
People who feel heard and valued through feedback are more engaged and motivated. Engaged team members are more likely to take ownership of their development and contribute to the organisation’s success.

Avoiding Common Feedback Pitfalls in Business –
To maximise the benefits of feedback, businesses must steer clear of common pitfalls such as inadequate follow-up, a reluctance to provide constructive feedback, and a failure to recognize and reward improvement.

Incorporating feedback into your business strategy isn’t just a good practice; it’s a strategic imperative. By leveraging feedback effectively, your organisation can nurture a culture of continuous learning and development, empowering employees to excel and driving business success.

Angela Rieu-Clarke, MD, Buzzqube


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