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Published: 2025

The latest UK job market data shows an uncomfortable truth: hiring is down, but wages continue to climb. For fast-growing tech businesses, that’s a tough combo. Fewer applicants, higher salary expectations, and pressure from investors to keep margins under control.

The recent Reuters Article spells it out; wage growth is sticky, especially in the private sector, while job vacancies are declining. So how should you respond?

    We’ve outlined 5 ways to stay competitive without compromising on growth:

  1. Get Clear on Your EVP (Employee Value Proposition)
    If you can’t outbid, outshine. What else do you offer beyond salary? Career progression, purpose-driven work, real flexibility? Now’s the time to make your culture and benefits impossible to ignore, and make sure they’re visible in your job ads and interviews!
  2. Focus on Role Design and Prioritisation
    In a tighter market, every hire needs to deliver maximum impact. That might mean redesigning roles to blend skill sets or prioritising core hires that directly drive revenue or operational scale.
  3. Invest in Your Internal Talent
    Can you promote from within instead of hiring externally? Now’s the time to identify high-potential team members and support their development. It’s faster, often cheaper, and boosts retention.
  4. Don’t Let Salary Banding Drift
    Pressure to offer more money to secure talent is real, but without structure, you risk pay inequality, resentment, and budget chaos. A clear, scalable salary framework helps you stay fair and competitive.
  5. Streamline Hiring Processes
    With fewer applicants in the pipeline, you can’t afford to lose great candidates to slow decision-making. Tighten your timelines, get interview panels aligned, and move fast when the right person comes along.

This is a tough market, but scale-ups have an edge. You can be more agile, more human, and more creative than bigger players. Use that to your advantage.

Angela Rieu-Clarke, MD, Buzzqube

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